How Purpose-Built GCCs Unlock AI-Driven Innovation and Competitive Advantage

From vendor consolidation to innovation leadership, Papa Johns’ partnership with SMC Squared demonstrates what a purpose-built GCC can deliver.

As global enterprises increasingly seek ways to drive innovation while maintaining operational efficiency, the Global Capability Center (GCC) model has emerged as a proven strategy. For Papa Johns, a leading international pizza brand, this strategic shift came through their partnership with SMC Squared — a part of Hexaware Technologies — to establish a managed GCC in Bangalore. 

Before this transformation, Papa Johns faced mounting challenges with their legacy staffing approach. Talent was difficult to source locally in the U.S., and multiple vendor relationships led to inconsistent performance, high costs, and ongoing concerns around retention and IP protection. 

SMC Squared introduced its Managed GCC model, custom-built around Papa Johns' specific needs. Within the first nine months, the team in Bangalore delivered enterprise-critical systems and enabling strategic technology goals. This dedicated team structure, powered by SMC’s proprietary recruit-to-fit approach, resulted in a remarkable retention rate of 95%, strengthening team continuity and knowledge retention. 

More than just a cost-saving move, the Papa Johns GCC has quickly evolved into an engine of innovation. The team now leads critical data analytics initiatives using AI to drive business decisions and improve customer insights. They’ve also developed automation processes now being implemented across U.S. stores and distribution centers — all from India. 

Papa Johns’ GCC is a prime example of what happens when a global capability center is built with purpose, aligned to business outcomes, and supported by the right strategic partner. 

Ready to explore how a purpose-built GCC can deliver long-term value for your business? Contact us for a GCC consultation.