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What It Means to Be a Future-Fit GCC in the AI Era

  • Samantha McManus
  • May 15
  • 2 min read

By Ananth Rao Rudravaram



Last month, I had the opportunity to attend the 3AI GCCX Summit—a platform that brought together industry leaders to reflect on what’s next for Global Capability Centers (GCCs). One message stood out: the future isn’t AI-enhanced, it’s AI-defined.

We’re beyond experimenting with automation or deploying isolated point solutions. Today, Gen AI is central to how future-fit GCCs are being designed, operated, and scaled. At the Summit, the dialogue went beyond technology—it was about how GCCs must evolve to deliver business value with intelligence, agility, and responsibility. A few key themes stood out:

Why Gen AI Is Redefining the GCC Landscape


Across industries like BFSI, life sciences, and healthcare, GCCs are becoming epicenters of AI-driven innovation. They’re no longer just delivery arms—they’re outsourcing transformations, taking the lead in AI adoption and enterprise strategy.
  • Agentic AI and Governance: As AI capabilities evolve—especially with the rise of Agentic AI—governance becomes essential. A future-fit GCC must build with intentional design, transparency, and ethical frameworks at the core.
  • Specialization at Scale: Gone are the days of generic service centers. The next-gen GCC is domain-specific, bringing deep industry expertise and building AI-powered capabilities tailored to sectoral needs.
  • From Execution to Ownership: GCCs are moving beyond execution. Today’s leading centers take end-to-end ownership of digital initiatives, innovation pipelines, and AI product development—delivering measurable enterprise outcomes.
  • Responsible AI as a Pillar: The conversation around Responsible AI is no longer optional. Explainability, human oversight, and ethical decision-making must be embedded into how GCCs build and deploy AI systems—especially in regulated industries.

The GCC Model Is Being Rewritten


The Global Capability Center model is being redefined—from a cost-efficient outsourcing solution to a strategic engine of Gen AI innovation. Future-ready enterprises now expect GCCs to lead—not follow—when it comes to AI transformation, data strategy, and global delivery innovation.

How SMC Squared Supports Future-Fit GCCs


At SMC Squared, our work is grounded in these shifts. We help organizations move from AI-aware to AI-driven—whether through building Gen AI-native capability centers or evolving established operations to meet tomorrow’s needs.

Future-fitness isn’t about tech adoption—it’s about mindset, governance, and long-term strategy.

If your organization is rethinking the role of its GCC in an AI-defined world, now is the time to act. Whether you’re building from scratch or transforming an existing model, we’re here to help you design a next-gen, AI-powered GCC that delivers intelligence, responsibility, and strategic impact.

Let’s Talk About Your Gen AI Journey


Let’s connect to explore how your Global Capability Center can become a powerful engine of AI innovation, outsourcing excellence, and enterprise value.

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