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FOSSIL

Engagement Synopsis

Fossil is a US-based, vertically integrated global retail and manufacturing company specializing in a diverse portfolio of lifestyle accessories. This industry powerhouse operates an extensive brand portfolio, as well as a wholesale distribution network across 150 countries and 500 retail locations.

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The company had an extensive outsourcing presence in India for years but recently had been adversely affected by cost overruns, under-performing contractors, and poor resource management processes. All were creating a significant drag on productivity and profitability, as well as distracting from the core focus of being a fashion trendsetter and market innovator. 

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The objectives established for the outsourcing operation were not in dispute. The culprit was the deteriorating execution. The company wanted to regain control in their approach to outsourcing. 

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After extensive evaluation, the company partnered with SMC Squared to strategically “right-source” the execution. Through this collaborative approach, SMC Squared’s GCC-as-a-Service was proposed, a customizable model great for companies who already have an entity in India.

GCC WINS

44% Savings achieved compared to previous talent acquisition strategy

50% Productivity boost via a strategic talent overhaul

Eliminated underperforming IT practices and bottlenecks to increase team efficiency

Team Growth numbers

5th Win?

CLIENTS INSIGHTS

“SMC Squared’s US Enablement framework really made the difference. While we were focused on getting the talent hired cost-effectively, that was only half the story. We also needed to change how our team in the US operated. This wasn’t the old IT Services throw-it-over-the-wall, let-the-Account-Manager-handle-it-all business as usual process. Instead, we saw a complete transformation of our local team that enabled them to maximize the delivery performance within the context of our Global One Team.”
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TBD, Fossil​

INSIDE THEIR GCC

Topgolf Callaway
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